Kimberly DECA Students Attend State Career Development Conference

DECA Students

The Wisconsin DECA State Career Development Conference (SCDC) was held at Grand Geneva Resort in Lake Geneva from February 27-March 1. 

Students earned the opportunity to compete at SCDC based on their successful performance at the district-level competition in January at Bayport High School. SCDC brings together approximately 1,500 DECA students from across the state to compete in various business and marketing-related events, showcase their skills, and network with peers and industry professionals.

The conference was bittersweet for Senior Taylor Peterson, who wrapped up her term on the Wisconsin DECA Leadership team. Peterson said, "The networking, leadership, and professional development opportunities my position on the Wisconsin DECA Leadership Team has provided me have been instrumental in determining my future career path! While conferences are always fun, the benefits of these opportunities extend far beyond the week."  

SCDC featured a variety of competitions, including written events, role-playing events, and case study presentations. Students had the chance to showcase their knowledge and skills in areas such as marketing management, finance, hospitality and tourism, and entrepreneurship. In addition to the competitions, the conference featured keynote speakers, workshops, and networking opportunities for students to connect with professionals in their fields of interest. 

It is a great opportunity for students to gain valuable experience and network with industry professionals, all while showcasing their skills and competing against their peers.

Junior Sophie Roehrborn was elected by Wisconsin DECA members to serve on the State Leadership Team for the 2023-2024 school year. Roehrborn stated, "SCDC was a great experience for me to grow professionally and personally! I had the opportunity to meet so many new people. I can't wait to continue to broaden my network and knowledge through my new position on Wisconsin DECA's 58th Officer Team!"

The theme for DECA this school year is Get the Edge. Twenty-two Kimberly DECA members did just that as they competed at the Wisconsin Career Development Conference (SCDC) on February 27-March 1. Results for Kimberly's competitors are as follows:

Automotive Services
Sophie Roehrborn, Finalist

Business Law and Ethics
Lindsay Massey & Ella Piette, Finalist

Buying and Merchandising 
Maddi Gunckel & Alyona Zabel, Third Place

Financial Services
Brady Gaffney & Jack Statz, Finalist

Hotel and Lodging
Taylor Peterson, Seventh Place

Human Resource Management
Madison Weyenberg, Third Place

Hospitality Services
Greta Melzl & Connor Lindenberg, Third Place

Marketing Management Team Decision Making 
Jacob Behnke & Grant Campbell, Finalist

Retail Merchandising 
Addison Slinger, Role Play Medalist

Travel & Tourism Team Decision Making
Olive Hoffmann and Claire Knutsen, Finalist

In addition to competing in the above events, students also prepared business projects prior to the state conference. These projects include a written report and a presentation at the conference. Top performers for Kimberly include:

Business Solutions Project
Taylor Peterson & Sophie Roehrborn, Finalist

Community Awareness Project
Madison Weyenberg & Sydney Weyenberg, Sixth Place

Financial Literacy Project
Gaby Dilley & Addison Slinger, Sixth Place

Franchise Business Plan
Greta Melzl & Connor Lindenberg, Finalist
Brady Gaffney & Jack Statz, Finalist

Innovation Plan
Lindsay Massey & Ella Piette, Finalist

Independent Business Plan
Jacob Behnke & Grant Campbell, First Place

Integrated Marketing Campaign - Service 
Olive Hoffmann & Claire Knutsen, Finalist

Overall, 18 of the 22 Kimberly students who attended the state conference earned the opportunity to compete at the International Career Development Conference (ICDC) in Orlando, Florida, April 21-26. The event will take place at the same time as Kimberly High School's prom, so qualifiers had to make the tough choice between the two opportunities. DECA is an international marketing and business association for college and high school students. DECA provides opportunities for its members to learn more about careers in marketing and business and gain vital career skills.